The bottleneck of domestic inflatable boats industry development-lost pricing right
The bottleneck of domestic inflatable boats industry development-lost pricing right
After a few years of rapid development, the Chinese domestic inflatable industry is facing the same dilemma. That is, like many industries such as steel, rare earth, clothing, worker salary and so on, it gradually abandons the product pricing power automatically. The vicious competition leads to the rapid reduction of the industry's profit margin, and the embarrassing situation of product development and quality upgrading.
The reasons are as follows:
With the increasing number of new enterprises, they compete for market share and reduce their prices, thus driving the old enterprises to be forced to reduce their prices and forming a vicious circle.
Foreign purchasers maliciously depress prices, using large orders as bait, constantly breaking through the bottom line of enterprise prices;
In the long run, when prices reach their limit, another big stick from abroad will be waved at the right time, that is, anti-dumping sanctions. Yacht industry will have to go to the dead end. So, how to deal with it? In fact, it's very simple. Firstly, strengthen industry self-discipline, actively promote the development of industry associations, play its coordinating role from distribution, avoid vicious competition; secondly, pay attention to quality and new product research and development, so as to win pricing power ,through the two ways the manufacture can get the pricing right step by step.
